Hi, I’m Cyn Meyer

Certified Retirement Life Coach & Founder of Second Wind Movement

I help older adults turn their retirement years into their best years full of purpose, passion, and energy

Retirement isn’t the end of the story. It’s the beginning of your most vibrant chapter.

Not Retired — and That’s My Secret Advantage

You’re not a stereotype. And neither is my coaching process.

I’ve dedicated my life’s work to helping older adults move beyond generic retirement advice to thrive in this new chapter – in a way that’s satisfying only to YOU.

Because I’m not retired, it’s literally my full-time job (and dedicated life’s work and personal mission) to deliver you the most successful transformational results, based on modern coaching tools steeped in neuroscience and my decade of experience coaching successful retirees.

Your ideal retirement life is not meant to mimic anyone else’s life, and certainly not another retiree’s. My job is to help you achieve a unique retirement that’s rich in purpose, energy, and joy from the inside out.

I clear through the noise to SEE YOU in your specific situation, and I methodically guide you step-by-step through a deeply personalized process, so you can truly unlock the infinite possibilities that are meant only for you.

Why I became a retirement coach

I know firsthand that retirement isn’t always the dream it’s made out to be. I was struck by a deep chord throughout my life to help this important audience of older adults.

Three main signposts:

I grew up playing music (violin 🎻) in retirement homes and saw early on what happens with a sedentary lifestyle
In 2011, when my dad underwent brain surgery and 38 rounds of radiation, he promised he’d seize his second chance at life with a new sense of purpose and zest. But once he recovered, he quickly slipped back into old habits. And retirement became something he continued to fear instead of embrace.
I spent over 20 years in marketing and the financial industry, and saw how people with big nesteggs quickly fell out of the honeymoon period and into an endless retirement rut

After two decades in marketing, I became fascinated—and honestly, emotionally compelled—by why so many people lose their spark after retiring. It’s not lack of willpower; it’s how our brains are wired. Years of routine, structure, and external validation condition us to tie identity to work.

When that disappears, so does our sense of purpose. Understanding this deeper, neurological cause drove me to become a certified retirement coach so I could help older adults rewire those patterns and rediscover clarity, energy, and fulfillment in their next chapter.

Neuroscience-based retirement coaching

My work is grounded in the powerful intersection of neuroscience, human behavior, and life-coaching tools. Since 2018, I’ve used this blend to create practical, science-backed systems that help retirees rebuild purpose and momentum beyond the financial side of retirement.

That journey led me to create the Rewire My Retirement™ signature program–a step-by-step neuroscience-based framework designed to help you achieve purpose, build momentum, and create your most vibrant chapter yet through rewiring your mindset, habits, and daily structure.

Education & Training

BA from UC Berkeley, 2003 · MBA from Cal State Fullerton, 2008 · Certified Life Coach, Lumia Coaching, 2018 · Retirement Transition Coach Specialization · Neuroplasticity Applications

Professional Background

20+ years in marketing and consumer psychology · Strategic planning and goal-setting expertise · Experience in financial services, where I saw firsthand the gap between financial readiness and emotional fulfillment

Credentials & Recognition

Author of The Rewire Retirement Method (Amazon Best Seller) · Featured in Next Avenue, NPR, Sixty+Me, ElderFreedom, Root · Helping 8691+ retirees and pre-retirees using principles of Rewire My Retirement™ signature program and The Rewire Retirement Method™

Coaching past the financial plan into a purposeful life

Most retirement advice stops at finances. But true fulfillment in this next chapter requires more than a nest egg. Just as there’s more to life than money, there’s more to a deeply fulfilling retirement that’s below the surface…

That’s why I developed the Rewire My Retirement™ signature program – a neuroscience-backed framework designed to help you create a purposeful and energizing retirement in the most efficient way possible.

The system is built around three simple steps:

Gain Clarity – without clarity, you run the risk of losing energy in trial-an-error; uncover your new passions, purpose, sense of identity, values, and authentic self so you know exactly what excites you as you grow and evolve in retirement
Engage Micro-steps – implement outer action steps solely based on your inner clarity for the most effective way to replace procrastination with momentum
Build Momentum – use a step-by-step methodical process to create lasting structure and balance across the 5 Rings of Retirement™: Growth, Community, Health, Giving Back, and Finance

This approach goes beyond traditional retirement consulting. It’s not about filling your calendar with random activities, just to fill your calendar. It’s about deeply rewiring your habits, shifting your mindset, and building a lifestyle you truly love–from the inside out. It’s meant to be as unique as YOU✨

Beyond my role as retirement coach…

You’ll find me out on a local hike, exploring California trails or hopping into the ocean
I’m a lifelong music lover and violinist, can’t resist a good live mini-show or jam session
My happy place is a simple evening with my husband, friends, and family
I geek out on neuroscience and love applying it not just in coaching, but in everyday life
I believe in appreciating small moments – whether it’s an authentic conversation, a sunset bike ride, or a deep belly laugh (especially at how imaginative kids can be!)

Because growing and evolving into a better and better version of yourself isn’t just something I coach – it’s something I practice every day.

Make your next chapter your best one yet

Retirement doesn’t have to feel like anxiety about “the end.” With the right system in place, it can be the most joyful, fulfilling, and purposeful time of your life… Let’s ignite your second wind together.

If you look back and see all the things I’ve done, it’s really amazing.

I was a person who would dream of all these things, but the action was keeping me from doing it. I wasn’t sure at first, but once I got into the program, I was really pleased with the whole experience. I’m more self-confident, calm, consistent, and a more positive person. I’ve even improved my relationship with my husband. I loved it.

— Paulett Amburn